Client Project
Functional Nutrition counselling and guided cleanse programs centred on bio-individuality and the body's natural intelligence. Helping people learn to listen to their bodies for better health and wellbeing.
Located on the island of Mallorca, Be Loved Cleanse founder Melania Gil De Sagredo is an FxNA Nutrition Counsellor working with clients in person and online in small groups and on a 1:1 basis. We built her brand, copy and website from the ground up. Three years on, we continue working with BLC as Melania's business grows.
Brand Strategy · Content Strategy · SEO Copywriting · Website Design & Development · Ongoing Website Support
Health & Wellness / Functional Nutrition & Holistic Lifestyle
Mallorca, Spain
Since 2023
With Be Loved Cleanse, Melania helps people reconnect with their bodies and create meaningful, lasting change through highly personalised nutrition, health and lifestyle support. Her approach is grounded in the understanding that the body can heal itself when properly nourished. The work is gentle, balanced, and guided by curiosity and respect for each person's bio-individual needs. Melania started out offering 1:1 nutrition coaching and seasonal small group cleanses. She has since qualified as an FxNA Functional Nutrition Counsellor, and continues to develop and refine her professional counselling services.
Melania came to us with a deep passion for food and healing, but no brand to share it with the world. She had no logo, no visual identity and no clear way to present her offers. Part of our work was helping her refine her target audience, so that her brand and website would speak clearly to the people she could help most. She needed an identity that felt calm, warm and safe, and a website that could grow with her as her business found its shape.
The opportunity was to build a brand and website that clearly communicated to potential clients the benefits of Melania's work: helping people find answers where other approaches haven't, and learn to listen to their bodies for better health and wellbeing. Through our discovery sessions we helped her define her values and refine BLC's target audience. Her colours are inspired by the organic whole foods central to her practice, paired with clean fonts and a flowing script for a calm, personal feel. Melania understood her work deeply but found it hard to put into words, so we wrote all her copy from scratch, turning her ideas into warm, simple language that speaks to how her clients want to feel.
We planned a clear user flow, with strong calls to action leading visitors to book a discovery call. A live Instagram feed keeps the site fresh and ties directly into BLC's main marketing channel. Because we planned for growth from day one, the website is evolving with her business. Since 2023, Melania has supported countless clients with her signature services, receiving fantastic reviews and enjoying a steady client waiting list.
In Their Words
"Throughout the entire process, I felt seen, heard, and understood 100%... There is truly no one else I would trust more with my website and with expressing my work and vision."
