Client Project
With more than 50 years of experience, Zephyria Yachting were one of the very first to offer Blue Cruise gulet yacht charter holidays from Bodrum back in the early 1970s.
Zephyria Yachting is a family-run gulet yacht charter company based in Bodrum, Turkiye, who have been operating tailor-made Blue Cruise holidays since the early 1970s. We have worked with them for more than 15 years, across three websites and two of their brands. We developed Zephyria's brand foundation and brand voice, then went on to write their website copy and build the site. We still look after it today.
Brand Strategy · Content Strategy · SEO Copywriting · Website Design & Development · Ongoing Website Support
Travel & Tourism | Luxury Yacht Charter
Bodrum | Turkiye
Since 2011
Zephyria is run by brothers Halil and Mehmet Ali Furat, with a small team based in the centre of Bodrum. From May to October, their fleet of traditional wooden gulets cruises the Aegean coastline on itineraries custom-designed for each group. Guests come from all over the world, from couples marking an anniversary to three generations of one family travelling together. Alongside the cruises, Zephyria arranges land tours, concierge services and special events on board.
Websites age quickly, and after many years online, Zephyria's site no longer did justice to the company or to the experience it offers. It focussed on the facts and missed the feeling. Visitors needed to get a real sense of what a week on board is like before booking. The site also had to hold its own in a crowded market. Many gulet charters are sold by agencies working remotely, often with polished websites but no real connection to the region, the boats or the crews. Zephyria has what they can't claim: two brothers who grew up in the Bodrum boatyards, built their first boat as boys, and still oversee every charter themselves. Our task was to bring the site up to the standard of the best in the sector while putting that family legacy and local knowledge front and centre.
Most gulet websites focus on the boats. We wanted Zephyria's to focus on what guests actually come for: time. A gulet cruise gives people their time back. They can swim, explore, spend long days with family or do nothing more than read a book. They can let Zephyria plan every day, or plan nothing at all. The whole site is built around that freedom, and we summed it up in a single line: "We take you on journeys, not vacations."
We have sailed on gulets with our own families, so we know what the experience feels like, and we wanted the website to feel the same. We developed the words and design side by side. The copy moves from playful lines like "Needing seahabilitation?" to slow descriptions of a day drifting from bay to bay. Each page is given plenty of space, like life on board. The palette draws on the deep blues of the sea and sky for calm and trust, with bright accents for the spontaneous moments of a holiday. Every photo was chosen to feel warm and rich, so visitors can picture themselves on board. The result is a website the Zephyria family is proud to share.
In Their Words
"They really took the time and studied us to understand our needs... What stood out most was their reliability and clear communication throughout the entire process... We are extremely happy with the outcome and look forward to working together again on new projects in the future."
