Client Project
Professional Marine Survey Services providing accredited, independent surveys of sailing and motor yachts throughout the Eastern Mediterranean, Europe and Asia. Every survey is conducted thoroughly, with clear, impartial and transparent reporting.
Joe Rowles has been carrying out independent marine surveys since 2001, covering yachts and commercial craft across the Eastern Mediterranean. We rebuilt his website from the ground up, moving it from old Dreamweaver code to WordPress, and reshaped every page around the questions and worries his clients bring to a survey.
Brand Strategy · Content Strategy · SEO Copywriting · Website Design & Development · Ongoing Website Support
Marine & Maritime / Marine Surveys
Eastern Mediteranean
Since 2012
Joe Rowles has been carrying out independent marine surveys since 2001. Holding accreditations from IIMS, YDSA, RYA and MECAL, he surveys sailing yachts, motor vessels and commercial craft across Turkey, Greece, Europe and the wider Mediterranean. Joe had an existing website but it was outdated and no longer reflected the professionalism and independence that defines his work.
For a genuinely accredited professional like Joe, the challenge was standing out in a market where credentials and independence matter but are rarely communicated effectively. The existing site was outdated, lacked clear messaging and did not reflect Joe's straightforward, no-agenda approach. A complete rebuild was needed that spoke directly to what was holding buyers and boat owners back, and made it easy to get in touch.
Research into marine surveying forums revealed consistent anxiety among buyers, confusion about surveyor qualifications, fear of biased assessments, and frustration with reports that were hard to understand. These pain points became the foundation of the content strategy, built around a single positioning idea: Joe tells you precisely what he finds during the survey. No agenda. No bias. Every page was written to address a specific client situation in plain, honest language that reflected Joe's character. Key features included a Survey Finder wizard, a searchable yacht builder directory of 68 production builders, pre-populated enquiry forms and a full SEO implementation targeting the Eastern Mediterranean.
In Their Words
"Indra took the time to understand the specifics of my field, created a solid brief, and pushed back when something wasn't clear or wasn't right. The process was incremental and collaborative, which suited me. Nothing felt forced or generic. The site they built is clean, direct and professional. It communicates exactly what I offer and why it matters, without overselling. It does the groundwork, so I don't have to."
