Client Project
A threshold into the freedom that lives within. Discover Original Intelligence® (OI) - your hardwired guidance system for thriving physically, emotionally & spiritually. Learn to access your inner compass.
Led by Stuart Lewin of BTL Brands , Original Intelligence® is the work of Munay, who runs small, immersive and experiential retreats for leaders, therapists and committed individuals. We helped her identify her ideal client, wrote her copy, and built and developed her website.
Client Persona · Copywriting · Website Development
Wellbeing | Transformational Retreats
Mallorca, Spain
2024 - 2026
Munay is a medicine woman, guide and author whose work draws from what she calls cellular wisdom. Her practice of accessing and working with it developed over decades of experiential inquiry. She recognises that everything we need to thrive is already within us. This is Original Intelligence®, an inner guidance system we do not need to learn, only remember. Her clients have often committed years to therapy, coaching or spiritual practice behind them, and are looking for a deeper way to change. Many are leaders and facilitators in their fields, used to holding space for others and now ready to expand their own capacity for authentic influence and decision making.
The brief was restraint: say only what Munay's audience needs to recognise her, and trust the rest to the meeting itself. Original Intelligence® carries a depth that doesn't reduce easily into typical web copy. But her audience do not necessarily need persuading or educating. They already understand the language of inner work, and they find her because they feel called. Her ideal client already speaks this language, so over-explaining it from the outside in would have undercut the very thing that makes her credible to them.
Through our discovery process, we helped Munay define exactly who she serves and what brings them to her. Stuart Lewin directed the brand strategy, built on one clear idea: you cannot explain the unexplainable, so do not try. Working closely with Stuart, we brought that idea to life. We wrote copy where every word had to earn its place, and built a site where the space around the words carries the meaning. The homepage holds a single paragraph, Munay's signature and an invitation to connect. The retreat pages hold the detail for those who go further. The site does not argue for the work. It lets visitors feel its depth, and keeps the rest for the moment they meet her.
In Their Words
"Working with Jacks and Jess over the years has been a deeply supportive and transformative experience... What I value most is how naturally they collaborate, both with me and with other professionals on my team. They bring a calm, creative, and highly attuned presence to the work, making the entire process feel aligned, collaborative, and deeply human."
